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Sabine Lehmann is the Owner, President and CEO of La Vie en Rose, Inc., a wholesale, retail, and international distribution business specializing in jewelry based in Santa Monica, CA. Since the founding of La Vie en Rose, Inc. In July 2005, she has worked to grow the business through identifying target demographics, analyzing price point ranges and thresholds, adjusting for buying for trends, and clienteling (extreme customer service), thereby doubling the retail business of Platino on Montana Avenue in Santa Monica within one year.
 
Her expertise is in researching and selecting collections from around the world that are unique, one-of-a-kind, and special. She is in very high touch with fashion and provides her clientele with exclusive designs which is the brand identity of Platino. You know that she knows you and what you love which is an exceptional talent and makes you feel very special too!
 
While building La Vie en Rose, Inc., Ms. Lehmann was nominated and elected Chair of the Board of the Montana Avenue Merchants Association (an association for merchants located on Montana Avenue in Santa Monica, CA, with 326 retail and non-retail members) in October 2006. She succeeded in building and implementing the marketing plan on many levels through PR, a Montana Avenue Walking Map, a new website, and new events with the objective of branding Montana Avenue as a destination shopping experience.
 
Sabine is also a founding Board Member, Secretary, and Chair of the Governance Committee of The World is Just a Book Away (WIJABA). WIJABA believes in building leaders for the future by empowering children and their communities to change their own lives and the world at large. We promote literacy and education by developing libraries and programs that plant the seeds of leadership, environmental consciousness, and community connection. Prior to the founding of La Vie en Rose, Inc., Ms. Lehmann worked in Direct Response Television marketing for seven years. She holds an AB from Smith College, a certificate of Architectural Design from the Graduate School of Design at Harvard University, and a Masters of Architecture from UCLA. Ms. Lehmann is a dual citizen of the European Union and the United States. She grew up in Dubai (United Arab Emirates), France, and England. She speaks, English, French, German, Armenian, and Arabic.